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PDN Photoplus International Conference + Expo

Conference: Oct. 25 - Oct. 28, 2017
Expo: Oct. 26 - Oct. 28, 2017
Javits Convention Center, New York City

Its Your Business

Digital Imaging Business

Understanding the importance of Photography Business Development

The PDN PhotoPlus International Conference and Expo is an annual photography business workshop for professionals, students, educators and advanced amateurs interested in the photography and digital imaging industries such as commercial, editorial, wedding, portrait and art photography, among others. The PhotoPlus photography conference includes photography courses, seminars, lectures and workshops taught by some of the world’s finest photography instructors and artists on subjects such as lighting and posing, wedding photography, business and marketing, social media, software and workflow, and video and multimedia.



Understanding the essentials to photography business development is a key to success, no matter if you specialize in advertising, photojournalism, fine art or wedding photography. Enrolling in a business development course will give you insight how to get the attention of clients and how to build lasting relationships. By attending PhotoPlus, you may find many photography courses related to digital imaging business such as how to get work from ad agencies, how to publish a photography book or how to be your own best rep. You’ll learn how to raise your photography business to the next level while staying inspired and fresh. Recent examples of classes in the Photography Business Development track at PhotoPlus included The Wonderful World of Websites; Portfolios, Promotions and Solutions; How to Price Your Wedding Packages by Sal Cincotta; a panel discussion on How to Get Work from Ad Agencies; and Developing Revenue Streams to Sustain Your Photography Business by Derrick Story.



Before attending a class related to digital imaging business, think about and prepare a list of questions you’d like to ask before you arrive. That way, you’re less likely to forget about what you’d like to learn most. Preparation in advance will make you a ready participant. The more you can learn before attending a digital photography workshop, the more you will get out of it. Also, Afterward, take time to reflect upon your experience and contemplate what your learned and if the workshop met your goals and expectations. If not, try to answer why and what you would do differently next time.



The PhotoPlus conference is typically structured for anyone to purchase a pass that’s most suitable for their educational needs, available time or budget. The PhotoPlus Conference and Expo is held each October at the Javits Convention Center in New York City and regularly attracts over 250 exhibitors and nearly 22,000 attendees.