Frequently Asked Questions - Exhibitors
Here are answers to Frequently Asked Questions from exhibitors about PhotoPlus Expo.
If you need to contact us, please click here.
Schedule
- What are the dates of PDN PhotoPlus International Conference + Expo 2012?
- When is the PhotoPlus expo open?
- What is the conference schedule?
Prospective Exhibitor
- Why should I exhibit at PhotoPlus 2012?
- What is included in my booth rental fee?
- How do I purchase a booth?
- What booth spaces are available?
- What other opportunities are available for promoting my company?
- Who attends the show?
Booth Set-up
- How do I upgrade my booth space?
- When can we move in to our booth?
- When can we break down our booth?
- What is the Marshalling Yard and why do I have to go there?
- May I use my own dolly/hand truck and move my stuff in to my booth?
- May I set up my own booth?
- How do I find out my booth number and/or where I am located on the show floor?
- How do I order items for my booth (i.e. carpet, electrical, furniture)?
- When will I receive my Exhibitor Service Kit, and what does it include?
- How do I find out if my booth meets all regulations?
- Where do I ship my booth materials?
- Where can I find placement of other companies at PhotoPlus 2012?
- What are the deadlines for exhibiting?
- What does my insurance certificate need as additional insured?
Show Guide Listing + Marketing
- What is the official show guide?
- What is the PhotoPlus Planner?
- Who should I contact concerning how to use the PhotoPlus Planner?
- How do I invite my clients to attend the expo for free?
- How do I get an attendee list?
Public Relations
Hotel & Travel
- Where is PhotoPlus 2012 being held?
- What hotels are offering special rates?
- How do I book a hotel room?
- Are car rental discount rates offered?
- How can I obtain a Visa letter invitation for the PhotoPlus Expo?
Registration and Badges
- How many exhibitor badges do I get for my company?
- How do I register my exhibitor booth personnel?
- What are the onsite registration hours?
- How do I make a change to my registration?
- How do I get a W-9 form?
- When will I receive my badge?
- Can I register my exhibitor booth personnel onsite?
- What is the dress code for the show?
Schedule
What are the dates of PDN PhotoPlus International Conference + Expo 2012?
October 24-27, 2012
When is the PhotoPlus expo open?
| Thursday, October 25 | 10:00 a.m. - 5:00 p.m. |
| Friday, October 26 | 10:00 a.m. - 5:00 p.m. |
| Saturday, October 27 | 10:00 a.m. - 4:00 p.m. |
What is the conference schedule?
| WPPI University | Wednesday, October 24 | 9:15 a.m. - 5:45 p.m. |
| PhotoPlus conference | Thursday, October 25 | 8:45 a.m. - 6:00 p.m. |
| PhotoPlus conference | Friday, October 26 | 8:45 a.m. - 6:00 p.m. |
| PhotoPlus conference | Saturday, October 27 | 8:45 a.m. - 6:00 p.m. |
Please visit the Seminar section of our website for listing of photography courses offered. Use search features to view seminar sessions by date, track, speaker, and sponsor.
Prospective Exhibitor
Why should I exhibit at PhotoPlus 2012?
This is an exceptional opportunity to see more than 20,000 potential customers in one place over the course of 3 exciting days. PhotoPlus is the premier event for innovative imaging solutions, photographic education and unparalleled networking. It is the one 'must do' event for the photography industry every year.
Did you know:
- Trade Show News Network ranks PhotoPlus Expo among the top 250 trade shows in the United States in 2011.
- Exhibitor Magazine ranks PhotoPlus as one of the Top Buying Trade Shows in North America based on Highest Total Buying Plans and Net Buying Influences for three of the last four years.
- A recent PhotoPlus Attendee Survey revealed many traveled great distances to see the latest technology and are ready to buy:
- 93% plan to purchase services or products from an exhibitor within the next 12 months
- 79% plan to purchase within 6 months
- 60% plan to spend between $1,000 - $10,000 with exhibitors they saw at the show
- 45% attend only one tradeshow: PDN PhotoPlus Conference + Expo
Whether you are launching a new company or have been in the photography industry for years, PhotoPlus is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. PhotoPlus offers Sponsorship Opportunities that will help you achieve your business objective.
To see who is currently exhibiting with us, click here.
Download our 2012 Fact Sheet and learn more.
What is included in my booth rental fee?
- 8' high back drape
- 3' side-rail dividers
- 7'x44" booth identification sign with company name and booth number
- 24 hour general security for exhibit hall (not individual booths)
- Online listing on PhotoPlus website
- Comprehensive company profile in the PhotoPlus Planner, an online search tool
- Printed listing in our official show guide, the “Gear Guide”, a magazine style, information guide to PhotoPlus 2012
- Unlimited exhibitor booth personnel badges which permit access to exhibit hall during move-in, show hours and move-out
- Free Expo passes for your customers
- Free List of all registered Press to pre-market your products and services
How do I purchase a booth?
Contact Melissa Kittson today at 703-554-2814 or Melissa.Kittson@nielsen.com. Download the PhotoPlus exhibit space contract and return pages 1 and 4 by fax to 703-852-7380.
What booth spaces are available?
Please view the current PhotoPlus Expo floor plan.
What other opportunities are available for promoting my company?
Our goal at PhotoPlus Expo 2012 is to find the best ways to put you in touch with your audience and to help you make sales. That's why we are always developing new sponsorship opportunities to enhance your presence at the show.
Contact your sales representative, Melissa Kittson, at 703-554-2814 or Melissa.Kittson@nielsen.com to learn about sponsorship opportunities that will help you achieve your business objective.
Who attends the show?
PhotoPlus attendees are highly-qualified and represent every area of the photographic industry. Many travel great distances to discover the latest technology and are ready to buy. PhotoPlus attendees include:
- Professional Photographers
- Photo Assistants
- Freelance
- Photo Retailers and Buyers
- Corporate Communications Professionals
- Marketing Directors
- Magazine and News Professionals
- Photo Editors
- Graphic and Desktop Designers
- Advertising Creative Directors and Art Directors
- Photographic Lab, Mini-Lab and Service Bureau Owners and Managers
- Equipment Manufacturers
- Stock Photography Professionals
- Multimedia Producers/Developers
- Video Directors/Producers
- Studio Managers
- Educators
- Photography Enthusiasts
To learn more about our attendees, download our 2012 Fact Sheet.
Booth Set-up
How do I upgrade my booth space?
Contact your sales representative Melissa Kittson at 703-554-2814 or Melissa.Kittson@nielsen.com.
When can we move in to our booth?
Exhibitor move-in will be handled on a targeted day system. Please refer to the online service kit on our website. Click on the Exhibitor Resource Center to access the kit and important show details.
When can we break down our booth?
PhotoPlus closes on Saturday, October 27th at 4:00pm. As stated in your contract you are not allowed to break down your booth until this time. The aisles are packed until closing time; you will not want to leave early!
What is the Marshalling Yard and why do I have to go there?
The Marshalling Yard is a staging area for all vehicle deliveries that need to drop off shipments on the loading dock. The yard is located on 33rd Street between 11th and 12th Avenues. You must check in at the Marshalling Yard before visiting the loading dock. If your shipment does not adhere to hand carry regulations it must be unloaded off the dock.
May I use my own dolly/hand truck and move my stuff in to my booth?
You are allowed to move in your own exhibit material as long as it is "hand-carry" items only. "Hand-carry" is means: any items that you do not need wheeled carts of any kind to move. You will have 20 minutes to unload your vehicle in the designated area and must have someone with the vehicle at all times. If you do not meet these requirements you will need to contact Freeman Customer Service at (201) 299-7575 for more information.
May I set up my own booth?
You may setup your own booth if it is no bigger than 10x10 (100 sq. ft) and you can meet the following requirements:
- Set-up can be reasonably accomplished in 1/2 hour or less;
- No tools are used in the assembly or dismantle;
- Individuals performing the work must be full time employees of exhibiting company.
Note: If your booth is larger than 10x10 (100 sq. ft), please contact Freeman for information regarding union labor and installation and dismantle of exhibits.
How do I find out my booth number and/or where I am located on the show floor?
View the current PhotoPlus Expo floor plan where you can search by company name. This will show you where you are on the floor and your booth number.
How do I order items for my booth (i.e. carpet, electrical, furniture)?
Refer to your service kit for order forms, or visit the Exhibitor Resource Center and download the necessary forms. If you have any questions about filling out the forms, please contact Freeman Customer Service at (201) 299-7575.
When will I receive my Exhibitor Service Kit, and what does it include?
In June an e-mail will be sent out to all our exhibitor contacts with a link to the electronic version of the Exhibitor Service Kit. This website will include everything you need, including direct links to online ordering sites and electronic versions of forms and flyers. If you have not received your e-mail by the end of July please contact Freeman Customer Service at (201) 299-7575.
The Exhibitor Service Kit includes important information on Registration, Hotel & Travel Accommodations, Promotional & Sponsorship Opportunities, Service Contractors, and information on Shipping, Booth Furnishings, and Labor. Exhibitors should take a few minutes to read through their Service Kit and note important deadlines. In many cases, these deadlines can help you save on your expenses!
How do I find out if my booth meets all regulations?
Exhibitors should first check the Nielsen Booth Construction and Display Guidelines under the Show Rules and Regulations section of the online service kit. Exhibitors with booths that are over 400 square feet, are peninsula, split island or end cap booths, they must complete a Booth Waiver Request Form under the Show Rules and Regulations section of the online service kit and submit the required drawings to show management. If you still have questions, please contact Cathy Griffith, Operations Director at 949-226-5783.
PhotoPlus Expo has new exhibit design guidelines! Click here to download.
Where do I ship my booth materials?
Please reference the shipping options and labels that are provided in the online Exhibitor Service Kit which will be online in June.
Where can I find placement of other companies at PhotoPlus 2012?
Visit the PhotoPlus 2012 floor plan to see where all of the companies are currently located, including your neighboring booths. Bear in mind that booths may change locations at any time.
What are the deadlines for exhibiting?
Booths are sold until there is no more inventory. To be listed in the printed show directory, the “Gear Guide”, we suggest signing up to participate no later than September 1st.
What does my insurance certificate need as additional insured?
Nielsen Expositions, PhotoPlus Expo 2012, Jacob K. Javits Convention Center and Freeman must be listed as additional insured for the dates October 23-28, 2012.
Show Guide Listing + Marketing
What is the official show guide?
Our official show guide, the “Gear Guide”, is a comprehensive, magazine style, information guide to PhotoPlus Expo 2012 provided to all attendees and exhibitors. The Gear Guide will include your company listing with booth location, up to three product categories, and contact information.
What is the PhotoPlus Planner?
The PhotoPlus Planner is an online resource that attendees use to plan their visit to the show. And, for exhibitors, it is an effective interactive tool for generating brand awareness before the show begins. Thousands of attendees will use their PhotoPlus Planner to research products/services and select exhibitors they want to see face to face at the show. Each exhibitor will have their own PhotoPlus Planner account for building a company profile that includes:
- Directory Contact
- Company Listing and Description
- Product Category selections
- Social Media Links
- Press Contacts
- Ability to showcase products, post show specials, and gain visibility for your company before the show.
- Matchmaking – allows attendees to match on exhibitor product categories based on their product interests and start learning about your products and services.
- Schedule appointments with clients and potential customers using the PhotoPlus Planner Organizer and receive emails from prospective clients once you opt-in.
- Build your agenda and keep track of your events so you will arrive prepared and ready!
To learn about upgrading your online company profile to include a logo image or add an online product show case contact your sales representative, Melissa Kittson, at 703-554-2814 or Melissa.Kittson@nielsen.com
Who should I contact concerning how to use the PhotoPlus Planner?
If you have technical questions concerning how to navigate using your PhotoPlus Planner contact the help desk:
The PhotoPlus Planner Help Desk:
support@goexposoftware.com
1.800.499.3170
Hours: 9:00 AM – 5:00 PM CDT Monday – Friday
How do I invite my clients to attend the expo for free?
Exhibitors will receive a Guest Pass invitation in a PDF format that can be sent to all customers and prospects. This Guest Pass will contain a registration link to the PhotoPlus registration site where guests can register to attend the 3-day Expo with no charge. The embedded link has a special promo code that will facilitate the free Expo Only transaction.
How do I get an attendee list?
The PhotoPlus attendee list is exclusively reserved for 2012 exhibitors for list rental privileges. A dedicated eblast can be delivered to the current PhotoPlus registration list within 3 days of receiving your HTML creative. To review the complete menu of Nielsen Photo Group list rental options, click here. Contact your sales rep to schedule your eblast list rental.
Public Relations
How do I get a pre-show media list?
All exhibitors will automatically receive the pre-registered media list via e-mail approximately 6 weeks prior to the show. We strongly encourage exhibitors to contact the media prior to the show to inform them about new product introductions, special events, etc. If you have any questions, please contact our PR firm: Synergy Communications.
Where do I drop off my press kits onsite?
There will be a Press Room at PhotoPlus 2012 where qualified members of the press are given a badge and event information. Exhibitors are invited to bring press releases and press kits to the onsite press room. Our press room is paperless! No paper of any kind will be accepted. All material must be on digital media. We recommend shipping about 50 press kits to your booth: then deliver 25-30 to the press room and keep the remaining kits at your booth. We do not recommend shipping press material directly to the press room, as you will incur additional fees. Questions about the press room may be directed to our PR firm: Synergy Communications.
Hotel & Travel
Where is PhotoPlus 2012 being held?
Jacob K. Javits Convention Center
655 West 34th Street (on 11th Avenue)
New York, NY 10001
What hotels are offering special rates?
Through onPeak, our official housing partner, we are providing reduced hotel rates for planning your stay in New York City. Save money and book with ease through the simple-to-use reservation website or with helpful and friendly booking agents. For a list of hotels and to make your reservations online, click here.
Please send special requests or questions to photoplus@onpeakevents.com
How do I book a hotel room?
There are 3 easy ways to book your hotel reservations:
- Book online: click here
- Call for reservations:
(866) 772 4411 US Toll-free
(312) 527 7300 International
Open: 8:00 AM - 5:00 PM CT, Monday - Friday - Email: photoplus@onpeakevents.com
Are car rental discount rates offered?
Yes! Please visit the Hotel & Travel section of our website for more information and to see discounts codes for participating car rental agencies.
How can I obtain a Visa letter invitation for the PhotoPlus Expo?
PhotoPlus will provide a Visa letter for each attendee who requests it.
A Visa letter will automatically be generated once you register for the PhotoPlus. During the registration process you will be promoted to provide your full contact information and country of origin’s information. Please fill out the registration form accurately. Your registration contact information must match exactly with the contact information and information that appears on your passport. Once you have completed your registration you will receive a confirmation email with a link where you will be able to print your personalized invitation letter. The entire process is very easy and fast. Please note that an invitation letter is not a decisive in determining whether to not the Visa will be issued.
For questions regarding your registration, please contact Customer Service between the hours of 9:00 am - 6:00 pm Eastern Standard Time at 877-699-5410 for domestic calls, or 240-439-2985 for international calls or email at photoplusexh@experient-inc.com
Registration and Badges
How many exhibitor badges do I get for my company?
You get an unlimited number of exhibitor booth personnel badges for your booth. All exhibitor personnel working the booth (including set up and tear down) will need to have a badge.
For questions regarding your registration, please contact Customer Service between the hours of 9:00 am - 6:00 pm Eastern Standard Time at 877-699-5410 for domestic calls, or 240-439-2985 for international calls or email at photoplusexh@experient-inc.com
How do I register my exhibitor booth personnel?
Registration will be online beginning July. Go to the Exhibitor Resource Center and click on the link to the PhotoPlus Exhibitor Registration site.
For questions regarding your registration, please contact Customer Service between the hours of 9:00 am - 6:00 pm Eastern Standard Time at 877-699-5410 for domestic calls, or 240-439-2985 for international calls or email at photoplusexh@experient-inc.com
What are the onsite registration hours?
| Wednesday, October 24, 2012 | 7:30 a.m. - 6:00 pm |
| Thursday, October 25, 2012 | 7:30 a.m. - 5:00 p.m. |
| Friday, October 26, 2012 | 8:00 a.m. - 5:00 p.m. |
| Saturday, October 27, 2012 | 8:00 a.m. - 3:30 p.m. |
How do I make a change to my registration?
Detailed instructions can also be found in your exhibitor service kit which will available online in July. For questions regarding your registration, please contact Customer Service between the hours of 9:00 am - 6:00 pm Eastern Standard Time at 877-699-5410 for domestic calls, or 240-439-2985 for international calls or email at photoplusexh@experient-inc.com
How do I get a W-9 form?
Click here to download a W-9 form.
When will I receive my badge?
Badges will not be mailed. Badges and badge holders for all booth personnel must be picked up at the Exhibitor Registration Counters in the registration area of the Javits Convention Center.
Can I register my exhibitor booth personnel onsite?
Yes, please visit the Exhibitor Registration counters at the Javits Convention Center in the Crystal Palace during open registration hours.
What is the dress code for the show?
The conference is business casual.


