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Frequently Asked Questions

Schedule

Prospective Exhibitor

Booth Set-up

Travel

Show Guide Listing + Public Relations

Marketing

Registration and Badges

Schedule

What are the dates of PDN PhotoPlus International Conference + Expo 2011?
October 27-29

When is the Expo open?
Thursday, October 27
10am - 5pm Exhibit Hall Open
Friday, October 28
10am - 5pm Exhibit Hall Open
Saturday, October 29
10am - 4pm Exhibit Hall Open

What is the conference schedule?
Our PhotoPlus seminar schedule is posted online. Please click here to access.

When is the next PDN PhotoPlus International Conference + Expo show being held?
The 2012 show held October 25-27.

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Prospective Exhibitor

Why should I exhibit at PhotoPlus 2011?
This is an exceptional opportunity to see more than 24,000 potential customers in one place over the course of 3 exciting days. PhotoPlus is the premier event for innovative imaging solutions, photographic education and unparalleled networking. It is the one 'must do' event for the photography industry every year.

Exhibitor magazine’s national trade show survey rates PhotoPlus among the highest for exhibitor ROI for the 3rd consecutive year. Exhibitor Survey Inc. rates PhotoPlus as #1 Highest Total Buying Plans (Exhibitor magazine, April 2010)

Whether you are launching a new company or have been in the photography industry for years, PhotoPlus is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow.

Since 1983, we have put on the best show in the industry. Our strength is not just in numbers–100% of our 2010 exhibitors surveyed said that they were “satisfied” or “very satisfied” with the quality of professional who visited their booth. Now, more than ever, your presence at PhotoPlus speaks volumes about your place in the industry.

There are so many ways that we can add your personalized touch at the show to reach your target market. Sponsorship Opportunities are designed to help you achieve your business objective.

Download our PhotoPlus 2011 prospectus and see who exhibited with us last year.

What is included in my booth rental fee?

  • 8' high back drape
  • 3' side-rail dividers
  • 7'x44" booth identification sign with company name and booth number
  • 24 hour general security for exhibit hall (not individual booths)
  • Website and Gear Guide listing
  • Unlimited exhibitor booth personnel badges which permit access to exhibit hall during move-in, show hours and move-out
  • Free Expo passes for your customers
  • Free List of all registered Press to pre-market your products and services
  • Pre-show attendee list (if requested by deadline)

How do I purchase a booth?
Contact Melissa Kittson today at 703-554-2814 or Melissa.Kittson@nielsen.com. Download an exhibit space contract form and fax it to 703-852-7380.

What booth spaces are available?
Please view the current PhotoPlus Expo floor plan.

What other opportunities are available for promoting my company?
Our goal at PhotoPlus International Conference + Expo 2011 is to find the best ways to put you in touch with your audience and to help you make sales. That's why we are always developing new sponsorship opportunities to enhance your presence at the show.

Contact your sales representative Melissa Kittson at 703-554-2814 or Melissa.Kittson@nielsen.com for sponsorship opportunities that will help you achieve your business objective.

Who attends the show?
PhotoPlus attendees are highly-qualified and represent every area of the photographic industry. Many travel great distances to discover the latest technology and methods and are ready to buy:

  • Professional Photographers
  • Photo Assistants
  • Freelance
  • Photo Retailers and Buyers
  • Corporate Communications Professionals
  • Marketing Directors
  • Magazine and News Professionals
  • Photo Editors
  • Graphic and Desktop Designers
  • Advertising Creative Directors and Art Directors
  • Photographic Lab, Mini-Lab and Service Bureau Owners and Managers
  • Equipment Manufacturers
  • Stock Photography Professionals
  • Multimedia Producers/Developers
  • Video Directors/Producers
  • Studio Managers
  • Educators
  • Photography Enthusiasts

To learn more about our attendees, download our PhotoPlus 2011 prospectus.

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Booth Set-up

How do I upgrade my booth space?
Contact your sales representative Melissa Kittson at 703-554-2814 or Melissa.Kittson@nielsen.com.

When can we move in to our booth?
Exhibitor move-in will be handled on a targeted day system. Please refer to the online service kit on our website. Click on the Exhibitor Resource Center to access the kit and important show details.

When can we break down our booth?
PhotoPlus closes on Saturday, October 29th at 4:00pm. As stated in your contract you are not allowed to break down your booth until this time. The aisles are packed until closing time, you will not want to leave early!

What is the Marshalling Yard and why do I have to go there?
The Marshalling Yard is a staging area for all vehicle deliveries that need to drop off shipments on the loading dock. The yard is located on 33rd Street between 11th and 12th Avenues. You must check in at the Marshalling Yard before visiting the loading dock. If your shipment does not adhere to hand carry regulations it must be unloaded off the dock.

May I use my own dolly/hand truck and move my stuff in to my booth?
You are allowed to move in your own exhibit material as long as it is "hand-carry" items only. "Hand-carry" is means: any items that you do not need wheeled carts of any kind to move. You will have 20 minutes to unload your vehicle in the designated area and must have someone with the vehicle at all times. If you do not meet these requirements you will need to contact Freeman Customer Service at (201) 299-7575 for more information.

May I set up my own booth?
You may setup your own booth if it is no bigger than 10x10 (100sq. ft) and you can meet the following requirements:

  1. Set-up can be reasonably accomplished in 1/2 hour or less;
  2. No tools are used in the assembly or dismantle;
  3. Individuals performing the work must be full time employees of exhibiting company.

How do I find out my booth number and/or where I am located on the show floor?
View the current PhotoPlus Expo floor plan where you can search by company name. This will show you where you are on the floor and your booth number.

How do I order items for my booth (i.e. carpet, electrical, furniture)?
Refer to your service kit for order forms, or visit the Exhibitor Resource Center and download the necessary forms. If you have any questions about filling out the forms, please contact Freeman Customer Service at (201) 299-7575.

When will I receive my Exhibitor Service Kit, and what does it include?
In June an e-mail will be sent out to all our exhibitor contacts with a link to the electronic version of the Exhibitor Service Kit. This website will include everything you need, including direct links to online ordering sites and electronic versions of forms and flyers. If you have not received your e-mail by the end of July please contact Freeman Customer Service at (201) 299-7575.

The Exhibitor Service Kit includes important information on Registration, Hotel & Travel Accommodations, Promotional & Sponsorship Opportunities, Service Contractors, and information on Shipping, Booth Furnishings, and Labor. Exhibitors should take a few minutes to read through their Service Kit and note important deadlines. In many cases, these deadlines can help you save on your expenses!

How do I find out if my booth meets all regulations?
Exhibitors should first check the Nielsen Booth Construction and Display Guidelines under the Show Rules and Regulations section of the online service kit. Exhibitors with booths that are over 400 square feet, are peninsula, split island or end cap booths, they must complete a Booth Waiver Request Form under the Show Rules and Regulations section of the online service kit and submit the required drawings to show management. If you still have questions, please contact Deb Webb, Operations Director at (703) 346-9896.

Where do I ship my booth materials?
Please reference the shipping options and labels that are provided in the online Exhibitor Service Kit which will be online in June.

Where can I find placement of other companies at PhotoPlus 2011
Visit the PhotoPlus 2011 floor plan to see where all of the companies are currently located, including your neighboring booths. Bear in mind that booths may change locations at any time.

What are the deadlines for exhibiting?
Booths are sold until there is no more inventory. To be listed in the Gear Guide we suggest signing up to participate no later than September 1st.

What should my insurance certificate list as additional insured?
PhotoPlus 2011, Jacob K Javits Convention Center, Photo District News Magazine, Freeman Decorating and Nielsen Expositions. It also must include all of the show dates (October 27-29, 2011).

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Show Guide Listing + Public Relations

What is the show guide and the PhotoPlus Planner?
Our official show guide, the “Gear Guide”, is a comprehensive, magazine style, information guide to PhotoPlus 2011, and will be provided to all attendees and exhibitors. The Gear Guide will include information about your company including booth location, up to three product categories, and post show contact information.

Exhibitors will also have the opportunity to build a complete profile using the powerful online system, the PhotoPlus Planner, which provides a match-making service putting exhibitors and attendees in contact with each other. This free service also enables you to schedule appointments and contact each other with a simple click of your mouse. Not only are exhibitors able to find attendees, but attendees can find and learn about exhibitor’s products and services that fit their interests and get a head-start on setting up meetings well before the start of the show. This feature is disabled by default (you can easily enable it) so attendees will not be able to contact you without your approval.

Who should I contact for questions or issues with the PhotoPlus Planner?
The PhotoPlus Planner Help Desk:
support@goexposoftware.com
1.800.499.3170
Hours: 9:00 AM – 5:00 PM CDT Monday – Friday

How do I get a pre-show media list?
All exhibitors will automatically receive the pre-registered media list via e-mail approximately 6 weeks prior to the show. We strongly encourage exhibitors to contact the media prior to the show to inform them about new product introductions, special events, etc . If you have any questions, please contact our PR firm: Synergy Communications.

Where do I drop off my press kits onsite?
There will be a Press Room at PhotoPlus 2011 where qualified members of the press are given a badge and event information. Exhibitors are invited to bring press releases and press kits to the onsite press room. Our press room is paperless! No paper of any kind will be accepted. All material must be on digital media. We recommend shipping about 50 press kits to your booth: then deliver 25-30 to the press room and keep the remaining kits at your booth. We do not recommend shipping press material directly to the press room, as you will incur additional fees. Questions about the press room may be directed to our PR firm: Synergy Communications.

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Marketing

How do I invite my clients to attend the expo for free?
The PhotoPlus registration page has a built-in feature that enables you to electronically invite your customers to the show! On the Exhibitor Registration page (same webpage were you register for your Staff Badges) there is a box were you can type in your own unique VIP code. This will generate a custom link for sending a dedicated Guest Pass email using the html template provided within the tool. Or you can copy and paste this link into your marketing broadcast messages. This free online tool makes it quick and easy for you to invite your best customers and hottest prospects. When your guests register as an Attendee using your exclusive VIP code they will receive a Free Expo Pass. You will have real-time access to these registrations. This powerful tool will help increase your ROI for the show. Simply download your Guest Pass registration list and use it to set appointments or make special offers and start qualifying your leads. It’s that easy.

If you have registration questions, contact CDS at (508) 743-8505 or photoplus@xpressreg.net

How do I get an attendee list?
Exhibitors can request a complimentary pre-show attendee list by filling out the form in the exhibitor service kit by the deadline. Post-show attendee lists will be available for purchase about one month after the show (see List Rental Program below). Please note the pre-show attendee list does not include phone numbers, fax numbers or e-mail addresses. This list will include attendees and mailing addresses only.

We also offer a List Rental Program for targeting your ideal group of buyers with email broadcast. Click here to view our List Rental Menu and allow us to assist you in creating a winning campaign to our photography audience.

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Travel

Where is PhotoPlus 2011 being held?
Jacob K. Javits Convention Center
655 West 34th Street (on 11th Avenue)
New York, NY 10001

What hotels are offering special rates?
To view a listing of local hotels offering PhotoPlus guests reduced rates, click here. Please send special requests or questions to photoplus@onpeakevents.com

How do I book a hotel room?
To book a hotel room or to request a hold on a block of hotel rooms, please send requests or questions to photoplus@onpeakevents.com.

Are there any discounted airline and rental car rates?
Yes, PhotoPlus has several partnership agreements offering travel discount rates to attendees and exhibitors. Please click here for details and discounts codes.

How do I get an International Visa letter of invitation?
Once you are registered and paid in full, send an e-mail requesting an International Visa letter of invitation to photoplus@xpressreg.net. A letter of invitation will be sent within five business days. Please note that if your visa request is denied by your country, you will receive a full refund (if applicable) for your registration fees. Expo only registrants will not be given a letter of invitation.

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Registration and Badges

How many exhibitor badges do I get for my company?
You get an unlimited number of exhibitor booth personnel badges for your booth. All exhibitor personnel working the booth (including set up and tear down) will need to have a badge. If you have registration questions, contact CDS at (508) 743-8505 or photoplus@cdsreg.com.

How do I register my exhibitor booth personnel?
Registration will be online beginning June 8, 2011. Go to the Exhibitor Resource Center and link to the PhotoPlus Registration site.

The deadline to register is October 5, 2011 in order for badges to be mailed in advance. Badges for booth personnel registered by this date will be mailed to the Exhibit Booth Contact as designated on your Exhibit Space Contract. Badges for booth personnel registered AFTER October 5, 2011 will be available for pick-up at the Exhibitor Registration Counters at the Javits Convention Center.

If you have registration questions, contact CDS at (508) 743-8505 or photoplus@xpressreg.net.

What are the registration hours?

Sunday, October 23, 2011 wristbands and badgeholders will be given out by security
Monday, October 24, 2011 wristbands and badgeholders will be given out by security
Tuesday, October 25, 2011 1:00pm - 4:30pm*
Wednesday, October 26, 2011 8:00am - 4:30pm
Thursday, October 27, 2011 7:00am - 5:00pm
Friday, October 28, 2011 9:00am - 5:00pm
Saturday, October 29, 2011 9:00am - 4:00pm

*On Tuesday, exhibitors will be given a wristband by security to enter the show floor before 1:00pm. No name badges will be given out on Tuesday morning.

How do I make a change to my registration?
Click here for exhibitor registration. Detailed instructions can also be found in your exhibitor service kit which will available online in July. If you have registration questions, contact CDS at (508) 743-8505 or photoplus@xpressreg.net.

How do I get a W-9 form?
Click here to download a W-9 form.

When will I receive my badge?
Badges will be mailed out towards the end of September, if requested by September 9, 2011. Badges for exhibitors are mailed to the main contact for the exhibiting company (the one on the exhibit booth contract). If you do not receive your badge in the mail, please go to the Exhibitor Registration counters in the Javits Convention Center during registration hours.

Can I register my exhibitor booth personnel onsite?
Yes, please visit the Exhibitor Registration counters at the Javits Convention Center in the Crystal Palace during open registration hours.

What is the dress for the show?
The conference is business casual.

Join us in celebrating our 29th annual event! Arrive Curious. Leave Inspired.

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