Exclusive Sponsorship Opportunities

Picture every attendee carrying your logo with them—from the moment they arrive at the show and for months afterward. This priceless advertising opportunity features your logo on both sides of the official attendee tote bag along with your booth number. Sponsor incurs all production costs and shipping to/from the show. 30,000 bags suggested based off of last year’s demand.
Other benefits include:

• Banner Ad on www.photoplusexpo.com rotating throughout the web site until the show has ended.
• Labor to hand out the bags for the first four hours of the show each day. Bags will be placed on bag holders at Registration for the remaining hours of the show daily.

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Your logo will be worn by every attendee with this exclusive sponsorship that keeps promoting long after the show has ended. Sponsor produces a minimum of 30,000 lanyards (high quality woven neck cord) to include your company name and/or logo. This sponsorship provides you with the right to distribute lanyards at the 2008 show. Sponsor incurs all cost for production and shipping.

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Be on every attendee’s mind as they constantly use their badge at the show to check their schedules and get access to the show floor. This item has an extended shelf life after PDN PhotoPlus has ended that continues to keep your name in front of the attendee. Your logo will be printed prominently at the top of the badge. This sponsorship also includes a business-size card ad in the Badge Mailing going out to approximately 30,000 pre-registered attendees ($4,000 value).

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Be the first thing attendees see at PDN PhotoPlus. Your company will have premier exposure in the Crystal Palace with two 10’ x 30’ single sided four-color vertical column banners that include your company name, logo and booth number. Additionally, with the Badge Holder Pick Up area being downstairs this year, you will have your 2’ x 2’ logo on the Super Headers that serve as the Attendee Registration signs above the counters. The promotion does not stop there as you will also have the exclusive opportunity to provide one 8 ½” x 11” literature insert to be included in the pre-show badge mailing to an estimated 30,000 registered attendees. This is a great chance to drive additional traffic to your booth before and during the show!
Other benefits include:

• 50 Gold Expo Passes for your best customers

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Aisle signs are the key guide to all attendees on the floor. Why not let them look up and see your logo and booth number all day long? The show floor has doubled in width meaning twice the amount of exposure. Signs measure 4’ x 2’ and will be displayed on all 21 aisles.
Other benefits include:

• 50 Gold Expo Passes for your best customers

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Stair adhesive graphics, a visually striking medium, utilize valuable “found space” in an increasingly crowded and competitive environment. Graphics can be placed on the stairs leading from level 2 to the Crystal Palace area. Provided and produced by AdStep ® Graphics - patented product (Patent#6041533)

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Our serious attendees are Gold Expo Pass Holders. Make this 600sq foot VIP area an extension of your booth to get some extra face time with your top clients and hundreds of potential new customers. Your logo will be prominently displayed at the entrance of the Oasis. We staff this lounge with one person to check badges of all those coming in but you also have the opportunity to have a member from your staff working the welcome counter to maximize your productivity. The Oasis is customized with tables and couches as well as a private meeting room for you to utilize throughout the show. Water will be provided daily but you can purchase additional catering if desired.
Other benefits include:

• Postal mailing list of all Gold Expo Pass attendees
• PDN PhotoPlus web site banner ad for the duration of the show promotion, with exclusive positioning on the Gold Expo Pass page
• Exclusive right to distribute promotional materials inside the Gold Expo Oasis
• 50 Gold Expo Passes for your best customers
• One 8 ½ x11 insert into the badge mailings of all attendees who purchase a Gold Expo Pass

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ONSITE IMPACT SPONSORSHIPS

Lights, Camera, Action! Give attendees something to remember from the show. This is something that has never been done at PDN PhotoPlus before. The idea is to make a fun and exciting atmosphere for the attendee to participate in while allowing the sponsor to promote directly to them and provide them with a take-home action item after each day of the show. After the attendee gets his or her picture taken, the sponsor provides them with a follow up post card with a URL listed (web site of sponsor’s choice) for them to go online and download their picture. The sponsor is touching the attendee several times and driving traffic to their web site. Sponsor would be responsible for providing all equipment needed for the shoot, (i.e. photographer of choice, camera, lighting, follow up card, staff member to assist photographer, etc.) The sponsor and show management would agree on the location for the photo shoot and the design of the background in front of which the attendees would be posing. The space will be approximately 300 square feet of show floor to be laid out by the sponsor with show management’s approval. Show management would produce the 8x10 backdrop and provide props the sponsor would want to have for attendees to adorn for the shoot. Show management will also provide carpeting, a 6 ft. table, 2 chairs and basic electric for the duration of the show. Depending on when the sponsorship is secured, the photo shoot will be promoted in overall show marketing efforts.

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Create a buzz that all the attendees will want to take part in! You will have your very own PRIZE MACHINE! Maybe you want to give away a product, book or instructional seminar passes or maybe you just want to give away cash! The options are endless. The booth can be placed in your booth or in another location somewhere on the show floor, position to be decided by sponsor and show management. The sponsor can also decide how often to run the contest and how the attendee will be chosen. The sponsor will need to have a representative working the booth and show management will be there to train your rep. Show management will manage the set up, delivery and dismantling of the machine as well as the electricity to run the unit. When the blower and timer begins to circulate the cash or coupons, the 2 color rope lighting starts flashing to draw attention. The Prize Machine's digital electronic timer can be programmed from 5 to 60 seconds. There is also an "automatic attract mode" feature that automatically starts the blower at intervals that you program so attendees are constantly being intrigued. This automatic feature can simply be switched off when putting participants into the machine.

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Got a new product you are launching or looking to have one on one face time with the industry’s most influential media? Don’t miss the chance to be front and center in our upstairs lounge set up for the press who use it as a “home base” during the show to interview and report back on all the latest products and services they see at the show. Last year, more than 450 members of the press attended PDN PhotoPlus and the Press Room is busy with meetings and action as it overlooks the show floor. As the sponsor, your logo will be displayed on Press Room signage, on all computer screensavers and your company literature will be handed out to each attending press member as they register. Our experienced PR firm can also conduct a media briefing on your behalf offering you the opportunity to get your product and message in front of key journalists.
Other benefits include:

• Space to set up meetings with the press
• Catered with beverages throughout the entire show
• Tables and chairs provided but you have the ability to decorate as you would like (any additional fees would be responsibility of sponsor)

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Want to capture an audience of photographers for a dynamic presentation steps away from your booth? Host your own 40 minute seminar in the Photo Presentation Theater. This 300 seat hard-walled theater on the show floor, includes a sound system, stage lighting, 2 large projection screens, podium, microphone and related labor. Your session will be published at the front of the theater and there will also be greeters at the entrance to welcome attendees. You are welcome to staff the entrance with your own personnel to maximize impact. Only 12 sessions available for the entire show so schedule yours today!
*Please note that as the theater is on an active show floor. Outside noise is kept to a minimum but enclosed room sound quality and black out lighting are not possible.

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Giving away something, running a contest or promoting speakers at the show? This is the perfect was to increase traffic you want! This sponsorship allows you to position 2 representatives from your staff at each of the three show entrances to distribute materials to attendees coming in. What better way to extend your brand and direct attendees to your booth. This is sold on a first come first serve basis!

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This is the one thing EVERY attendee needs to find out what is going on throughout the show and where to find your booth! The Booth Locator includes a complete exhibitor listing by company name and booth number; exhibit hall floor plan and schedule at a glance. Not only is your company and booth highlighted but you will also receive a 3-3/4x5 inch ad in the locator. This is a great place list your speaker schedule, show specials or coupon for a booth giveaway. The ad will be one color to match the show design.

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Create your own billboard to make announcements, direct attendees or give away materials remotely from your booth. Let the board work for you while you are at the booth! Each 39”x72” meter board can be designed with whatever you want and each one can be different if desired. Additionally, your board could have your ad on the top portion of the board and then add a literature bin to on the bottom half to distribute materials. Should you choose the literature bin, you will be responsible for keeping it stocked or you can request a quote for labor fees to keep it full throughout the show. Location of the meter board will be determined by availability and show management. Meter Boards are sold individually or as a group and placed on a first come basis.

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Light up the floor with a 25 sq. foot sign with your graphics to draw additional attention to your booth at the show. The box is illuminated and is filled with your design and is double-sided for maximum exposure. Boxes can be placed at main entrances or on the show floor. Locations are selected with show management and are on a first come basis. Sponsorship includes printing of graphics and installation.

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How would you like your logo and booth number promoted from the entrance to your booth? Well it can be done with our floor adhesives that will map the way to you. This sponsorship includes (10) 2x4 foot four-color adhesives that will display your company info leading the attendees right to you.

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Our attendees are in tune with the virtual trend that is sweeping our industry – why not capture them before the show with your own Live Web Seminar?

Option 1 - PDN PhotoPlus Editorial Web Seminars are offered in engaging formats, each allowing marketers to reach a highly targeted audience in a unique and penetrating fashion. These seminars are dynamic and educational online events (streamed audio coupled with PowerPoint) that bring together Editors and Market Experts, distinguished industry executives and analysts and an involved audience of Industry professionals to discuss the most pressing issues they face today. During the live or pre-recorded discussion, you have the option of providing a company representative to add to the program and present their message to the audience. The sponsor’s brand will not only be present during the event itself but in all of the audience marketing campaigns.
Editorial Web Seminar Highlights:

• Seven minute sponsor speaking opportunity
• Hosted and moderated by PDN editors
• Real-time reporting – sponsor can see who’s in the audience
• Generate qualified sales leads
• Poll attendees and gather research
• Three month archive
• Strengthen your company's brand
• Garner media interest and buzz

Option 2 – PDN PhotoPlus Custom Web Seminars are interactive sessions (streamed audio coupled with PowerPoint) conducted in a discussion format with content supplied by our exclusive sponsor. This means that sponsor drives the web seminar by providing their content and their panelists; we supply the PDN Market Expert, who also serves as moderator and a highly targeted audience. Sponsor’s brand is associated with the event in every activity surrounding it, including pre and post-event audience marketing campaigns that we conduct across the PDN and PDN PhotoPlus Web sites and in PDN eNewsletters.
Custom Web Seminar Highlights:

• Topic, content and panelists supplied by sponsor
• Event moderated by PDN Market Expert
• Extensive audience marketing campaign across PDN and PDN PhotoPlus on/off line properties
• Real-time reporting – sponsor can see who’s in the audience
• Generate qualified sales leads
• Poll attendees and gather research
• Three month archive
• Strengthen your company's brand

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Pre-Show Sponsorship Opportunities

Exhibitors have the unique opportunity to get a tangible ad into the hands of each and every one of our 30,000 + pre-registered attendees. Your business card size ad will be mailed with the Attendee Badges approximately 3 weeks prior to the show. Make an announcement or create an offer that applies only if attendees bring your coupon to the booth. Raise awareness, drive traffic and get results that no other sponsorship can guarantee! Sold on a first come basis and exhibitors may purchase more than one ad.

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Don’t miss the opportunity to market yourself to 30,000 + pre-registered attendees before the show starts as a sponsor of the highly-read Attendee E-mail Update. Six weeks leading up to the show we begin our series of e-mails (remaining e-mails are sent sequentially up until the day before the show) giving all of our pre-registered attendees important information that they need to know before arriving. This sponsorship gives you that edge with a 480x60 banner ad that hotlinks to your web site or designated URL. This is a great way to drive traffic to your booth, run a contest, supply a coupon or just tell them about all your new products and specials! E-mail blasts are sold on a first come basis in terms of e-mail date selection and location (top, middle or bottom) that your banner ad appears.

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PRINT ADVERTISING

Take advantage of our powerful web tools and the tremendous traffic that visits www.photoplusexpo.com. More than 87% of our attendees register via the web and continually check the web site for the floor plan layout, hotel information & conference session updates. In order for you to get the most impressions, this sponsorship is limited to 3 advertisers per month, but you can purchase multiple months to increase your exposure. Available on a first come basis. Sizes include: Top Banner (728 x 90), Right Island (240 x 240), Bottom Banner (468 x 60)

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Other Offerings

Live from PDN Photoplus Expo 2008 is our latest marketing tool to give our exhibitors a customized video opportunity and the perfect long-term companion to your tradeshow outreach and sales efforts. This is a turnkey solution that is a fraction of the cost to produce on your own and requires minimal time to prepare. You fill out a one-page questionnaire and we do the rest!!

We will work with you to create a ‘plug and play’ Live from PDN PhotoPlus Expo 2008 custom video presentation, allowing you to maximize your tradeshow investment and reach a wider audience of decision-makers while we handle the entire technical process for you.

Your video shoot will be pre-scheduled and videotaped “live” in your booth at PDN PhotoPlus Expo 2008. Once we’ve shot your video, we’ll edit it, host it, and promote it during and after the show. We’ll even create a master CD copy that you can use in your post-show marketing efforts. Request a full brochure for the complete details.

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Get a jump on the competition with one of our great List Rentals! Send a direct mail or email campaign to last year’s attendees list or generate pre-show excitement by marketing to the 2008 pre-registered list. Target everyone or a specific group of attendees the choice is yours. Once you have selected your list, you will coordinate with our third party partner to provide your materials and establish the marketing timeline. It is easy, fast and gets you in front of your customer before they step onto the show floor. Post show opportunities also available to reach out after the show to the complete 2008 attendee list.

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Full Day $1,000/Half-Day $500

Have your company meetings in one of our rooms conveniently located near the exhibit hall and conference sessions. Private rooms are priced for full days and half days.

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