Sponsorship & Advertising

Clearly you see the value and importance of reaching nearly 20,000 imaging professionals. Now, how can we help you make sure that those attendees visit your booth and engage with your team? With options to fit every budget you can easily extend your reach beyond your booth without breaking the bank.  Through any of our unique sponsorship products, you have the chance to make your brand stand out from the crowd. Download our sponsorship brochure today or use the tabs below to explore all of the opportunities available in 2017.


Custom Opportunities
Looking for something you don’t see here? Call our team to discuss custom options such as:

  • Networking Events
  • Run a Focus Group
  • Organize a Meetup
  • Host a Career Event/Educators Lunch
  • Sponsor a Photo Walk
  • Increase Product Adoption with a Competition

VIP Expo Bags or Inserts

Call for Pricing

Place your products in the hands of our VIPs! Each VIP Expo Passholder receives an exclusive bag with a chance to win a Golden Ticket. Choose to sponsor the bag itself with your logo front and center, or provide one of the perks inside the bags. Golden Ticket winners can redeem prizes including gear, coupons for online courses or new products, gift cards and more (value must be over $100). VIP Expo sponsors will be featured on the PPE website and in promo materials for the VIP program.

Badge Holder Sponsor

SOLD OUT - $15,000 (Exclusive)

Sponsor the one item attendees can’t get into the show without—their badges! Your two-color logo will be printed prominently at the top of the badge. Includes production and shipping.
Deadline: August 25

Registration Sponsor

SOLD OUT - $20,000 (Exclusive)

Welcome each attendee the moment they walk through the door! Your company logo will be strategically displayed on the header of our registration desk and on lighting towers, ensuring that attendees are surrounded by your brand on all sides. Plus—new for this year—you’ll have your logo added to our email confirmation and registration page.
Deadline: September 1


$10,000 (Exclusive)

Attendees are grateful to have a place to recharge themselves and their phones. The concierge desk will be branded with your design/logo, and a staff member will manage the area and answer questions, while a large-screen monitor displays show information and computer access is provided for the attendees.
Deadline: September 1


SOLD OUT - $15,000 (Exclusive)

EXCLUSIVE! Stay close to our attendees’ hearts! Lanyard sponsors may have their company’s logo or URL printed on the lanyard. This sponsorship opportunity is limited to one qualified sponsor (production not included).
Deadline: August 25

Show Bag Sponsor

SOLD OUT - $10,000 (Exclusive)

Have your logo travel the expo on attendees’ arms and throughout NYC afterward. Each attendee will receive a sponsor provided bag, branded with your company’s name and logo.
Deadline: September 1

VIDEO+ Pavilion

Contact Your Sales Rep

Video and cinema brands take centerstage by exhibiting in the Video+ Pavilion at PhotoPlus. Our attendees are looking for more video products at PhotoPlus and 20% say they plan to produce video in the coming year. Exhibit at PhotoPlus and showcase your tools and products to imaging professionals and content creators eager to see what you have to offer. This year we’ve created a special marketing package just for brands like you, download our complete overview to learn more.

Inquire »

Test Drive: Media New Product Preview + Networking Event

$999 per table

This pre-show networking event offers all registered media, attendees, and social media gurus the opportunity to get quality face time with companies showcasing new and noteworthy gear. Test Drive will jump start buzz about your innovative products or services before the expo opens. Includes one 6-foot skirted table, two chairs, basic electric and basic Wi-Fi.

Show Floor Theater

SOLD OUT - $1,000/30-minute session

The Show Floor Theater is one of the most popular destinations at the expo. Known for the free, quality education it provides, this is the perfect place to highlight new products, demo new software, and offer new techniques. Your sessions will be published on our website, the Show Guide and mobile app.

New Product Gallery

Begins at $750 per shelf

Space is limited and reserved on a first-come basis. The number-one reason photographers come to PhotoPlus Expo is to discover new products! Located near the expo entrance, the New Product Gallery features the most recent and innovative products by companies across the board, to attendees and press. Highlight your products with a 24” wide x 24” deep x 15” high shelf and drive traffic to your booth during all three days of the show. Make sure you reserve a shelf in the showcase to capture the limelight.

Product Intro Package

$1,500 (15% Savings)

Save $249 with this package deal! Feature your company with a table at our Test Drive
event and reserve a shelf in our New Product Gallery.

Press Room Sponsor

Call for Pricing (Exclusive)

Launching a new product or looking to have one-on-one face time with key media members? Don’t miss the chance to be front and center in our exclusive press lounge overlooking the show floor. Your logo will be displayed on signage and on all computer screensavers. Options include providing company literature to each attending press member upon sign-in or having our PR team conduct a media briefing on your behalf to highlight your products or integrate your brand into relevant coverage.

Portfolio Reviews


Known for their exceptional portfolio review program, Palm Springs Photo Festival hosts this four-day event for both emerging and professional photographers. These one-on-one consultations give photographers the opportunity to present their work to our industry’s top creatives. Sponsors will have branding opportunities and amazing
exposure to the attendees. Custom packages can be created to achieve your objectives.

Literature Bins

$2,750 (Exclusive)

Your brand will headline the literature bins where over 22,000 attendees pickup their PhotoPlus Expo Show Guide. Put your logo front and center at the very beginning of the show! Production included.

Private Meeting Rooms

Full Day $1,500/Half Day $750 (PPE Exhibitor Pricing)

Need a place to get off the show floor to conduct internal business or meet with clients? Host your meetings in one of our rooms located near the exhibit hall and conference sessions. Private rooms are priced for both full-and half-day rentals.

Limited Availability.

Aisle Sign Sponsor

SOLD - $10,000 for Logo Only/$15,000 for Full Image (Exclusive)

Increase traffic to your booth! Aisle signs act as the main visual road map, guiding attendees on the floor. 13 aisle signs are printed with your logo and booth number. Signs are double-sided and measure 2 x 4 feet (sponsor branded area is a portion of that).
Deadline: September 1

Rotating Kiosk

$4,500/ panel | $9,000/ 3 panels (complete kiosk)

Sponsorship includes the printing of your artwork for each panel. Boost traffic to your booth by taking advantage of the most visible point in the Javits Center. Sold on a first-come basis. Includes production, structure, installation, electrical and dismantling.
Artwork due: September 1
(1 location available)

Stair Graphics

SOLD OUT - $27,500 (Exclusive)

Make sure you’re on attendees’ minds every step of the way. This exclusive opportunity allows you to place decals of your logo, messaging, or imaging on the steps of the Javits Center. Package includes production, installation and dismantling.

Escalator/Escalator Runner Graphics

Call for pricing

Direct attendees as they travel between conference and expo floors. This opportunity gives you more creative freedom and space to make a visual impact. Pricing includes production, installation and dismantling.
Artwork due: September 1
(3 locations available)

Glass Door Decals

SOLD OUT - $7,000 for 16 Doors

Attendees see your ad as they enter the Javits Center! This sponsorship includes 16 single-sided door clings, 18 x 18 inches in size. Sold on a first-come basis. Pricing includes production, installation and dismantling.
Artwork due: September 1
(2 locations available)
*Pricing can be adjusted based on number of decals and size. Location can also impact cost.

Floor Decals

$10,000 (ask about custom packages)

Repetitive visual advertising is one of the most effective ways to impact a consumer’s awareness of your brand, promote new products and let attendees know that you are a leader in the industry. Floor decals will be placed in strategic locations throughout the expo hall so that every attendee sees your brand’s logo and message as they journey through the show.
Quantity: 30 max
Size: 2 x 2 sq. ft.
Pricing includes production, installation and dismantling.
*Pricing can be adjusted based on number of decals and size. Location can also impact cost.

Glass Railing Adhesives


Your railing graphics will make an unforgettable impression on attendees as they make their way to the Crystal Palace from the North Concourse.
Artwork due: September 1

Outdoor Marquee Advertising

Call for pricing

The Javits Center’s double-sided, full-color, full-motion 600 sq. ft. LED Marqee is located on 11th Avenue and 37th Street just before the entrance to the Lincoln Tunnel. With 65,000 daily impressions, advertisers have exclusive access to an 8-second spot that runs 24 hours during show days.

Indoor Jumbotron

Call for pricing

All corners of the Javits Center can be reached through sight and sound by advertising on the 1500 sq. ft. LED jumbotron and over 70 flat-screen 42” plasma monitors with video and audio capabilities. Strategically located throughout the Javits Center, the same content can be displayed on both the jumbotron and the monitors for one price.

Overhead Window Decals

$17,500 for 8 windows facing the outside, $12,500 for 6 windows facing the inside

These 30 x 79-inch window clings make for an impressive message that catches attendees’ attention as they enter or maneuver through the Javits Center. There are two inside sections and one outside section available on a first-come basis. Pricing includes production, installation, and dismantling.
Artwork due: September 1

Indoor Banners

Get attendees excited before they hit the show floor with one of our many banner locations. Strategically placed banners will ensure your audience knows to find you as soon as they step onto the show floor.

Inquire »

Skybox Cling Sponsor


There are three locations where your message can reach everyone on the tradeshow floor. This impressive 365 x 113 inch billboard allows you to elevate your brand and drive more traffic to your booth. Windows will be sold on a first come basis. Price includes production, installation and dismantling.
Artwork due: September 1

Restroom Mirror & Stall Decals

$10,500/Restroom Mirror ONLY for $6,000

Take advantage of a captive audience with your messaging throughout the show floor and seminar area rest rooms. Sponsorship includes (23) 1 sq. ft. mirror decals and (58) 1 sq. ft. door decals. Artwork must be approved by show management prior to printing. Package includes production, installation and dismantling.

PhotoPlusExpo.com Online Advertising Campaign

Multiple package options are avaialable

Over 95% of our attendees register for the show through our website and continually browse the website for exhibitor listings, conference updates, and travel information. Let photographers know that your company will be at the event with products and services that serve their needs. The PHOTO+ network delivers over 1 million webpage views to more than 312,000 unique visitors each month! Display your banners on our network of photography sites: pdnonline.com, photoserve.com, pdnedu.com,
photoplusexpo.com and pdnphotosource.com.

List Rental Package

$2,000 (Email list)

Reach photographers and photo enthusiasts by sending a dedicated pre- or post-show email to our 2017 registered attendees list. HTML must be provided for email.

Show Countdown Sponsor

$5,000 (Exclusive)

Take advantage of photoplusexpo.com’s traffic by putting your logo front and center on the countdown clock! Your company name and booth number will be listed on the homepage and at the top of the website, which can be linked to the landing page
of your choice. Gain maximum exposure and traffic!

(Runs June through October)

PhotoPlus Expo Mobile App

Multiple package options avaialble

Attendees will use the mobile app on their smartphones and tablets to plan their agenda and navigate the show floor. The free basic listing includes your company name, booth number and product categories. The mobile app upgrade makes your
company a Featured Exhibitor, so you stand out to your target audience. A Featured Exhibitor Listing includes the basic listing information plus a company description, product descriptions, show specials, downloads, company logo, and your contact
information including an email, phone number and website.

Featured Exhibitor Listing: $350
Customized push notification $1,000 (3/day, show days only: 9 opportunities)
Menu page banner $1,500
Rotating banner $1,000

Mobile App Title Sponsor

SOLD OUT - $15,000 (Exclusive)

This opportunity includes:
• Your banner on the app’s homepage
• Your logo and marketing message on the landing page
• Exclusive banner on the floor plan page, three rotating banners, five category
banners and daily push notifications
• Your company name and logo highlighted on all emails related to the PPE app
• Promotion of the app through on-site signage with your logo prominently featured
• Your company listed as the mobile app title sponsor on the PPE homepage
• A banner ad directing show attendees to download the app

Newsletter Opportunities

Multiple options avaialble - view the brochure for full descriptions

Make an impression on this highly engaged audience as a newsletter sponsor. The
PPE newsletter is sent to all pre-registered attendees, reaching up to 22,000 professionals and photo enthusiasts. There are five newsletter editions with multiple advertising opportunities.

Show Specials & Announcements: $99/Special per newsletter
Newsletter Product Showcase: $1,500/Newsletter (5 available)
Leaderboard Banner: $1,500/Newsletter (5 available)
Logo Inclusion: $99/Logo per newsletter

Inquire »

Planner Options

Multiple package options available

Visit the Exhibitor Console for additional online upgrade options in the PhotoPlus attendee planner. Options include enhanced exhibitor listings, floor plan sponsorship options, and more.

Inquire »

Booth Locator Sponsor

$6,000 (Exclusive)

This is the all-inclusive informational piece for everything happening at PhotoPlus Expo! The Booth Locator includes a complete exhibitor listing by company name and booth number, Exhibit Hall floor plan and the “At a Glance” schedule. Not only are your company and booth highlighted, but you’ll also receive a 3-3/4 x 5-inch ad in the locator. This is a great place to list your speaker schedule, show specials, or coupon for giveaways. Ad will be spot color to match the show's design.

Deadline: September 27

PhotoPlus Expo Official Show Guide

Multiple ad sizes available

This value-added dual publication provides all the information needed for the show and includes industry news and gear reviews. Photographers will use this publication as a source for products and services throughout the year. Available for each attendee as they walk into the show.

Deadline: September 27

Direct Mail List Rental


Reach more than 20,000 photographers and enthusiasts by sending a dedicated pre- or post-show direct mail to our 2017 registered attendees list. List rentals will be conducted by our third-party mail house.
*Price does not include design, production of materials or shipping costs for postal mailing


To inquire about Advertising Opportunities contact one of our Sales Representatives:

Mike Gangel
Show Director

Lori Reale
Senior Account Executive

Tim Payne
Account Executive

Joe Kowalsky
Account Executive